Adam VerCammen, a veteran publishing executive who previously led The Washington Times’ advertising and sales division, has returned to the publication as senior vice president of revenue and operations.
His new role will include a focus on audience and revenue growth — reaching the right audiences, increasing subscriptions, expanding events and developing new revenue opportunities.
“The media landscape is constantly changing, and we have to be thoughtful about how people discover and consume our journalism, how we turn that engagement into loyalty, and how we create meaningful revenue opportunities around it,” Mr. VerCammen said.
“The Times has a strong brand and an incredibly loyal audience, and I’m excited to build on what already makes The Times a must-read while making it an even stronger must-buy for advertisers and partners,” he added.
Mr. VerCammen has roughly 25 years of experience in media advertising, marketing and revenue strategy. He spent nearly 15 years in executive roles at Gannett — now known as USA Today Co. Inc.
“Adam is a steady hand with an innovative mind, and he understands what makes The Times work: giving our readers quality, reliable reporting that helps them make sense of the world around them,” said Christopher Dolan, president and executive editor of The Times. “Bringing him back into this expanded role is a key step in our continued growth.”
A graduate of the University of Central Florida, Mr. VerCammen helped Florida Today, Sightline Media Group and other Gannett platforms transition to a digital revenue and growth model.
Mr. VerCammen joined The Times in 2015. He became chief revenue officer, overseeing the launch of a digital paywall in 2019. He also supervised new advertising and products that created recurring revenue growth.
In 2025, Nexstar Media Group Inc. hired Mr. VerCammen as senior vice president of revenue strategy at The Hill, a political news site.
He described his return to The Times as a special opportunity to take on the meaningful challenge of “an expanded executive leadership role.”
“I know this organization and its people well, believe deeply in the brand and what it represents, and I’m excited to bring that experience back to The Times, take on greater responsibility across the organization, and help lead its next phase of growth,” Mr. VerCammen said.
Contact the author
Please read our comment policy before commenting.