YouTube is rolling out a new system to automatically detect whether generative AI was used in a video, then apply a label if needed.
Creators are already asked to indicate whether they used artificial intelligence during the video upload process.
With the new system, if YouTube detects AI usage in a video where it’s not already disclosed, a label will be applied automatically, the video platform said in a blog post Wednesday.
YouTubers who think the automatic AI label is erroneous can change their video’s disclosure status.
The labels will remain permanent if YouTube’s own AI tools were used to make the content, or if the system detects metadata in the content showing it was made with “fully generative AI,” YouTube said.
YouTube’s AI labeling will also be displayed more prominently. On YouTube Shorts, the label will be overlaid on the short-form video. For longer videos, the label will be below the video player and above the video’s description.
The AI labels will not affect whether a video is recommended to a user by the YouTube algorithm or change its eligibility for monetization, YouTube said.
“The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately. … This is purely about giving viewers the right information at the right time,” Rene Ritchie, YouTube’s head of editorial and creator liaison, said in a video explaining the changes.
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