"We create ideas that hit the targets the clients want to hit," Cerberus' Caruso, whose previous clients include Godiva Chocolatier and New Orleans restaurant Cochon, said. "That's what the work is supposed to do. Not to please them or please us, but please the consumer."
Associated Press Writer David Caruso reported from New York and AP National Writer Jeff Donn reported from Plymouth, Mass. AP Writer Troy Thibodeaux provided data analysis assistance from New Orleans.