"Obviously, it was huge; it was big for the market; it was big for a Southern market and a Southern team," Lynn Wittenburg, Lightning vice president of brand management, said. "I think having quality hockey in this area was great, and it was an exciting time and exciting for our fans, exciting for us as an organization. So that definitely let everyone know it's possible."
"Winning matters — I would never say that it doesn't — but it's also I think when you start building something in a community and people know that win or lose, they're going to have a great time at our event," Wittenburg said. "We've done a lot of things to make sure the environment is one where you're always having a good time."