"Kasich's message may play well in New Hampshire, but you can't run a campaign appealing to independents and expect to win South Carolina," said Scott Huffmon, a political science professor at Winthrop University. "Moreover, his excuse of expanding Medicaid — that it's the biblical thing to do — well, many evangelical voters may take that wrong and feel like they're being lectured too."
"Trump's nonpolicy rhetoric isn't new, but his ability as a showman is unparalleled in this era of media saturation," said Mr. Huffmon. "We have not had somebody who seems to have a mastery over all forms of visual media. He's a master at Twitter. He always has a good sound bite. He's a master showman. Add all those things together in modern media, and that's something new."