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Obama administration hires PR firm to promote health care law

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The Obama administration is paying a public relations firm $20 million to educate Americans about the sweeping new health care law.

Porter Novelli has been awarded a contract by the Centers for Medicare and Medicaid Services to launch a national multimedia campaign explaining the Affordable Care Act, according to the trade publication PRWeek.

A Department of Health and Human Services spokesperson said the goal is to make sure Americans understand how the law will benefit them.

“The campaign will inform the American people about the many preventative benefits now available to those with Medicare, Medicaid and private health insurance as a result of the Affordable Care Act,” the spokesperson told PRWeek.

Polls have shown that Americans are largely confused about the health care law, with 6 in every 10 saying they didn’t know enough about its provisions to judge how it would affect their own lives, according to a Kaiser Family Foundation poll in March.

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