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President Obama eats lunch with winners of "Lunch with Barack," at the Lincoln Restaurant in Washington last week. Rewards for loyalty to a campaign can be as simple as a T-shirt or as special as preferential seating at a rally. "I would call this the swag factor," said Chas Mastin, who worked on a way to track supporter activity. (Associated Press)

President Obama eats lunch with winners of "Lunch with Barack," at the Lincoln Restaurant in Washington last week. Rewards for loyalty to a campaign can be as simple as a T-shirt or as special as preferential seating at a rally. "I would call this the swag factor," said Chas Mastin, who worked on a way to track supporter activity. (Associated Press)

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