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Then Gossage, the Texas showman promoter, brought up the idea to Bernard.

“I think everybody is willing and wanting to try something new that creates some new excitement for the series,” Bernard said. “We want to make sure we make this as an exciting and as compelling of an event as we possibly can.”

Texas is the only track where twin races will be run in 2011, but Bernard didn’t dismiss the possibility of more in the future.

“We just have to see how it turns out here,” Bernard said. “I don’t want to take away anything ever from this event. I won’t tell you I wouldn’t do it. If it’s successful, it could be something we would do again.”

NASCAR chairman-CEO Brian France and Sprint Cup driver-owner Tony Stewart also appeared at the track’s announcement party held at the House of Blues with more than 1,000 season-ticket holders.

After the announcements, including Gossage telling fans their season tickets would cost 10 percent less next year and that they would get cheaper concessions, they were also treated to a concert by the Goo Goo Dolls.