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He is planning on turning the Bernalda palazzo where the wedding took place, “Palazzo Margherita,” into a luxury boutique hotel.

Nearby Matera is on UNESCO’s world heritage list, prized as an example of a traditional human settlement that dates from Palaeolithic times. The famous sassi, caves dug into the soft tufa rock that gives Matera the look of ancient Jerusalem, were used as primitive, one-room homes and remain a tourist draw today.

Some have been renovated and turned into trendy hotels, but the area remains so ancient-looking that Mel Gibson shot much of “The Passion of the Christ” there.