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“Last year, as Oprah Winfrey was attempting to set up lucrative carriage deals for her new TV network, she decided to negotiate personally with the executives at Comcast, the nation’s largest cable operator,” according to the Hollywood Reporter.

“Winfrey traveled to the company’s Philadelphia headquarters in the hope that a little Oprah magic would result in handsome fees for her joint venture with Discovery Communications. But according to multiple sources with direct knowledge of the meeting, Comcast executives not only rebuffed Winfrey but characterized her pitch as ‘greedy’ for an unproven network. After that, Winfrey did not attend other such meetings.

“The rude awakening is indicative of Winfrey’s struggle to turn OWN into the kind of powerhouse she presided over during her 25 years as the queen of daytime TV — a struggle that has taken on a new sense of urgency as Winfrey returns to television with the launch of her weekly interview show Jan. 1, OWN’s first anniversary.”

c Compiled from Web and wire service reports.