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Dodge had a deep stable of teams and drivers until the economic downturn left it with Penske as its only major team since 2009.

Gilles said the company would continue its strong support of Penske for the rest of the season, and Keselowski is a real threat to challenge for the Sprint Cup title. He has three victories, tied for tops in the series, and is a solid seventh in the points standings with five races to go before the 10-race Chase begins.

“We are doing well,” Gilles said. “I’m really, really proud of what Brad has accomplished. It’s getting really interesting.

“It would be almost a fairy tale story to leave on the highest note possible.”