Political wars meet pop culture

Just like corporations marketing a product, political advertising is all about demographics. A candidate courting the women's vote might advertise on Oprah, while those seeking Republican men find NASCAR a sound bet. In the 2012 race for the presidency and Congress, who's courting whom?

The Washington Times analyzed disclosures from the Federal Communications Commission and cross-referenced them with the TV Guide to find out. Mouse over the name of a show or candidate to see more detail. These figures cover the top four broadcast networks in the nation's top 50 markets during the month of August.

&lt;/iframe&lt;/p&gt; &lt;p&gt;Note: Each ad buy represents one contract, which normally includes spots during several shows. The totals next to a candidate's name represent the number of different ad buys, so the totals by show underneath his name when you hover your mouse will usually add up to more than the total number of buys.&lt;/p&gt;

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Political wars meet pop culture