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This image released by Rizzoli shows an advertisement for the Broadway musical, "Annie Get Your Gun." A new book, ""On Broadway: From 'Rent' to Revolution," celebrating advertising agency SpotCo’s theater campaigns is out later this month. It contains personal anecdotes from theater stars, never-released ads, behind-the-scenes stories and tales of how the campaigns were executed. (Rizzoli via AP)

This image released by Rizzoli shows an advertisement for the Broadway musical, "Annie Get Your Gun." A new book, ""On Broadway: From 'Rent' to Revolution," celebrating advertising agency SpotCo’s theater campaigns is out later this month. It contains personal anecdotes from theater stars, never-released ads, behind-the-scenes stories and tales of how the campaigns were executed. (Rizzoli via AP)

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