…Well, not really, but I’ll admit to still being a tad mystified sometimes by both Microsoft Corp. and, as journaled here last week, Facebook. Now the two are doing an ad deal together:
Facebook and Microsoft Corp. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the more than 9 million registered users of Facebook, the Internet’s leading social directory. Microsoft’s advanced advertising technology and Facebook’s unique social network make possible the multiyear collaboration grounded in the two companies’ commitment to technological innovation.
As part of the relationship, Microsoft will be the exclusive provider of banner advertising and sponsored links on Facebook using Microsoft’s digital advertising solutions and the Microsoft adCenter platform. The two companies also agreed to work together on future technology and advertising initiatives.
Will I ever be able to understand this? Stay tuned …
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