- The Washington Times - Wednesday, November 11, 2015

ANALYSIS/OPINION:

Just in time for global hysteria over news from the World Health Organization that bacon is harmful to one’s health comes this: “Bacon and Burlesque,” a clever marketing outreach from Hormel.

Yes, the bacon maker.

Indeed, Hormel Black Label Bacon presented the first ever Bacon Strip Show - yes, that’s a pun - a bacon-themed song and dance production with Broadway-style production values. 

The idea, say the creators, is to create “the next level bacon eating experience,” which makes sense since Hormel has already organized the first “International Bacon Film Festival” and a motorcycle powered by bacon grease based bio-diesel fuel. A video highlights the high jinks.

The event was created and staged by Mikhael Tara Garver, director of the current off-Broadway hit “Sleep No More.” And of course the show was staged in Las Vegas, specifically in the Cosmopolitan Hotel  - “a one-night-only performance featured live theater and revelry, all in the name of bacon,” the producers note.



The cast included acrobats, musical performers, aerial acts, magicians - along with “four bacon burlesque dancers named after four of Hormel Black Label Bacon’s premium varieties - Cherrywood, Pecanwood, Brown Sugar and Jalapeño. Dancing With The Stars alumnus Rumer Willis also made a special appearance at the soiree. 

“Our four newest premium items are truly exceptional, and they deserve a stage of their own,” reasons Steve Venenga - whose official title is vice president of meat marketing at Hormel.

 

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