- The Washington Times - Tuesday, September 1, 2015

McDonald’s franchisees have voted to start serving breakfast all day beginning Oct. 6.

The move was approved Tuesday by a franchisee leadership council, The Wall Street Journal reported. It marks the latest new initiative under CEO Steve Easterbrook, who took over March 1 vowing to boost sales.

McDonald’s USA President Mike Andres said it is the biggest strategic move the company has made since it unveiled its McCafe line of coffee drinks in 2009, The Journal reported.

“This is the consumers’ idea. This is what they want us to do,” Mr. Andres said. “That’s why I think this could be the catalyst for our turnaround.”

Copyright © 2019 The Washington Times, LLC. Click here for reprint permission.

The Washington Times Comment Policy

The Washington Times welcomes your comments on Spot.im, our third-party provider. Please read our Comment Policy before commenting.


Click to Read More and View Comments

Click to Hide