- The Washington Times - Wednesday, August 10, 2016

It seems the U.S. Olympic women’s gymnastics “Final Five” are ratings gold for NBC.

The gold-medaling team effort boosted viewership of NBC’s coverage of the Rio games on Tuesday night, Variety reported on Wednesday.

“For the evening, NBC drew an 11.9 rating among adults 18-49, according the Nielsen overnight numbers. That’s up 16% from the previous night, but down 7% from the equivalent night at the 2012 London games,” noted Variety, adding that Tuesday’s coverage was the highest-rated evening of the Rio games thus far on the Peacock Network. 

Of course, a fair number of viewers probably tuned in knowing the outcome, as news of the win broke Tuesday afternoon, hours before the prime-time broadcast.

Michael Phelps’s besting South African nemesis Chad le Clos in the 200-meter butterfly and the U.S. men’s team defending the gold in the 4 x 200-meter freestyle relay, both aired live, may have also played a role in the bump in viewership.

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