- The Washington Times - Monday, March 14, 2016


For the first time on record, Americans spent over $13.5 billion dollars last year on improving their appearance plus facial and body rejuvenation reports the American Society for Aesthetic Plastic Surgery, with liposuction leading the way - followed by breast augmentation, tummy tuck, eyelid surgery and breast lifts.

“I personally believe the motivating factors for that are varied, but remaining competitive in the workforce is certainly a common factor. Youth is a commodity, and people are investing in themselves to maintain a younger, healthier appearance,” said Dr. James C. Grotting, president of the professional organization.

Women account for 90 percent of the customers: 11.5 million had cosmetic procedures in 2015, an increase of 538 percent since 1997 when the group first started tracking the trends. Men had 1.5 million procedures - this is up by 325 percent in the same time period. People between 30-50 years old had the most surgery, accounting for 40 percent of the total.

The surgeons note that fat transfer to the face - a new category - “instantly” landed in the top-10 list, as did nonsurgical skin tightening, a procedure particularly popular among men. Other emerging and changing trends the group notes include “labiaplasty” for women, a phenomenon which has caused much mirth and speculation in the press. It’s popularity is up by 16 percent, however. “Buttock augmentation” through implants is up by 21 percent, buttock lifts by 31 percent. 

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