- Associated Press - Tuesday, September 12, 2017

LONDON (AP) - The value of soccer in England’s lower leagues is on the rise with almost $800 million being generated in television rights by the three professional divisions below the Premier League.

The English Football League announced a new five-year domestic rights deal with satellite broadcaster Sky covering the League Championship, League One, League Two and two cup competitions.

The deal, worth 600 million pounds ($796 million), starts in 2019. The revenue generated annually is rising 36 percent.

The EFL highlighted how Sky will be able to adopt programming emulating the NFL’s “Red Zone,” where the broadcaster flicks between games showing key action.

Sky’s largest shareholder is Rupert Murdoch’s Twenty-First Century Fox Inc. The EFL deal provides Sky with live sports content as it challenges for rights in Britain with BT Sport.

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