The public continues to push back against “cancel culture” intended to mar the reputations of people and companies due to their political beliefs and other factors. Consider the GOYA boycott organized by progressive lawmakers and activists in mid-July after Goya Foods CEO Robert Unanue publicly voiced support for President Trump. A vigorous national “BUYcott” of GOYA products from those who supported Mr. Unanue quickly followed, as did additional support.
“Did any of these boycotters stop to think about the impact their actions would have on the more than 13,000 bodegas in the Big Apple — and on hundreds of thousands more stores all over the country that sell Goya products, a staple of the Hispanic dining table? Did they stop to think about the thousands of black and Latino workers Goya employs?” asked Francisco Marte, secretary of the New York Bodega and Small Business Association, writing in a recent op-ed for The New York Post.
A simple GoFundMe effort launched in mid-July was intended to raise $10,000 to buy GOYA products and distribute them to food banks. The effort has raised $328,000 as of Monday. GOYA food donations are now arriving in multiple states — and soon — to national food bank warehouses that can distribute large deliveries.
Trader Joe’s also came under fire via a public petition citing the national grocery chain for using humorous plays on such words as “Trader Ming” and “Trader Jose” to describe international products. The petition, signed by 5,000 people, claimed the names “exoticizes other cultures” and is therefore racist in tone.
Traders Joe’s, however, on Friday refused to remove the names from labels, explaining them as “fun” marketing.
“We disagree that any of these labels are racist. We do not make decisions based on petitions. We make decisions based on what customers purchase,” the company said. “We have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended.”