Newsmax TV continues to claim its territory in broadcasting. The network aired former President Donald Trump’s speech to the North Carolina Republican Convention on Saturday.
It was a ratings winner, rewarded with a substantial 1.8 million viewers.
According to Nielsen Media Research, Newsmax TV drew a total audience reach of 1.1 million viewers across traditional cable platforms. In addition, the network also enjoyed another 700,000 viewers through on-demand video streaming.
“Fox News did not air Trump’s speech, leaving Newsmax as the only major cable news channel to air the event live,” the network said in its own analysis.
The network scored a victory over two main rivals, drawing 697,000 viewers during the 8-9:30 p.m. time period, compared to 490,000 who tuned into CNN and 501,000 who chose MSNBC.
Fox News drew an audience of 1.5 million, according to Nielsen.
Newsmax TV was founded in 2014 and is available in 100 million homes according to its public information. The network also broadcasts free on Roku, Xumo, Pluto, YouTube, Apple TV, most smart TVs and Facebook Live, as well as the company’s internal platforms.