Is this exciting or what? Two full months into the baseball season and the Washington Nationals and Baltimore Orioles are still in first place! On top of that was the excitement generated by Bryce Harper’s first home run.
May has been a good month for Washington Times readers, digital users and listeners. Circulation of The Washington Times continues to grow across the metropolitan region. The sale of The Times at retail stores and news racks hit the highest level that the company has experienced in years. Paid home delivery increased 69% since May 31, 2011. Taken together, home delivery and retail sales of the newspaper provide one of the most positive newspaper stories in the United States. The Times continues its advertising campaign highlighting the many ways it earns the label of “Official Newspaper of 2012.”
The Times proudly announced the“Greater Washington Board of Trade Business of Washington Report” on the Andy Parks Show airing each Monday at 5:15 PM. An additional weekly report featuring Greater Washington Board of Trade members and business leaders will air each Thursday at 5:15 PM.
The Washington Times was honored when Senior Editor for Opinion Emily Miller won the coveted Mollenhoff Award. This award is presented for the most important investigative reporting during the past year. Emily’s series highlighted unlawful steps taken by the District of Columbia to prevent citizens from legally registering hand guns in the District. This series was applauded by the National Rifle Association and other Second Amendment defense organizations.
The dynamic combination of washingtontimes.com (including its vibrant Communities section) and times247.com was propelled by a surge of growth in mobile device audiences in May. The digital audience for The Times websites exceeded 18.5 million page views for the month of May with 6.6 million unique visitors. This reflects a 54% increase from May 2011 and a 16% increase from April 2012. As has been the case all year, washingtontimes.com is one of the top eleven newspaper websites in the country.
Another interesting development was the beginning of hourly newscasts created by Washington Times personnel on NASA’s website, thirdrockradio.net. Each hour, users of this exciting NASA site receive news updates straight from the times247.com News Center.
During May, one of Washington’s iconic advertisers, Hadeed Carpet Cleaning, returned to the pages of The Times. Joe Hadeed has established regional leadership in this business and has just expanded his company to Richmond. Welcome back, Joe!
May also marked the 25th anniversary of Rolling Thunder, a nation-wide effort supporting veterans and missing prisoners of war. The Washington Times was proud to act as the official Newspaper Sponsor of Rolling Thunder’s 25th Anniversary and feature celebrity advocate and spokesperson Nancy Sinatra in an exclusive editorial interview. Seven new advertisers, including two veterans organizations, ran advertising alongside The Washington Times’ extensive special sections and coverage of this patriotic event.
Fidelity Investments, General Motors, BMW, Toyota, Americans for Prosperity, Boeing, Humane Farming, Tri-West and BWI Airport are just a few organizations reaching audiences via Washington Times media channels this May.
Three Senators, ten Congressmen, and four military leaders chose to write op-eds in the pages of The Times this May on key issues ranging from defense to economic policy:
Senator Rand Paul of Kentucky
Senator Lisa Murkowski of Alaska
Senator David Vitter of Louisiana
Representative Joe Walsh of Illinois
Representative Christopher H. Smith of New Jersey
Representative Duncan Hunter of California
Representative Gus Bilirakis of Florida
Representative Doc Hastings of Washington
Representative Jeb Hensarling of Texas,
Representative Elton Gallegly of California
Representative Mike Coffman of Colorado
Representative Lamar Smith of Texas
Representative Bill Flores of Texas
General John D.W. Corley, former U.S. Air Force Vice Chief of Staff
Admiral James A. Lyons, former Commander-in-Chief of the U.S. Pacific Fleet
General William R. Looney, III, former U.S. Air Force Commander, aeronautical systems
In addition to the exciting new “Greater Washington Board of Trade Business of Washington Report,” the Andy Parks Show continues expanding its listening audience with hard-hitting programs featuring guests, experts and Washington Times reporters on relevant issues.
The Times enjoyed tremendous growth and influence during the month of May. We look forward to hearing about your company’s positive developments as we continue our partnership in expanding business opportunities.
As always, if you have thoughts on how we might better serve your business needs, drop me a line or give me a ring any time.
Tom Culligan | Chief Marketing and Revenue Officer
firstname.lastname@example.org | direct 202-636-3362 | fax 202-526-7583