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Photo by: Mark Humphrey

Pimms, a popular English liqueur, is listed as "No. 1 Fruit Cup" on a drink menu at the All England Lawn Tennis Club at Wimbledon, in London, at the 2012 Summer Olympics, Wednesday, Aug. 1, 2012. Olympic branding regulations have restricted many familiar brand names from being shown in connection with the games. (AP Photo/Mark Humphrey)

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