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Penske has had an increased presence in NASCAR the last year or so, and Keselowski is the attraction. His win Sunday was his first Chase victory, but seventh Cup win in two seasons. Although Kurt Busch was an annual title contender in his six years with Penske, he won just eight races with the organization.

Keselowski makes it hard to say no, especially when he’s passionate about an idea or a belief.

He was certain Penske needed to strengthen its development system, and in 2010 he won the Nationwide Series championship for the organization. But the bigger payoff is in the feeder system at Penske. Paul Wolfe was pulled from the Nationwide Series to be Keselowski’s Cup crew chief, and the team stayed in-house again last December when they moved Todd Gordon up to the car currently driven by Sam Hornish Jr.

It was Keselowski who pushed Penske to go after Joey Logano, who will take over Hornish’s seat at the end of the season and give Penske one of the youngest and most talented lineups in NASCAR.

Keselowski, aware of the standard Penske Racing has set in IndyCar, is determined to take the organization to that same level in NASCAR.

“I think that these are really good times, and I think we’re just getting into them, and the best is still yet to come here at Penske Racing,” Keselowski said. “I really believe in the process that we have going forward, and bringing on Joey is certainly one piece of that. I feel like Penske Racing is putting itself in a position to be a team that can win multiple titles over the next few years and to be the elite team, elite company it’s capable of being across the field in NASCAR.”