Microsoft is trying to lure Gmail users by pointing out that Google targets ads based on the contents of email messages. If such targeting is a concern for you, you can switch to Outlook.com while keeping your Gmail address. Your Gmail messages would go to Outlook, and you can send messages from there with your Gmail address in the “from” line. Setting that up is relatively easy but slow. After more than four days, my new Outlook.com account has managed to grab Gmail messages through only 2009.
That said, Google Inc. has been upfront about targeting from the start, and I’ve gotten used to it. At times, I’ve actually found the ads on Gmail entertaining and more interesting than the ones I’m now seeing on Outlook.com _ ads for pricey products I don’t need or want.
Microsoft did a good job refreshing its email service, but that might not be enough for you to switch if you are already happy with your service.
Anick Jesdanun, deputy technology editor for The Associated Press, can be reached at njesdanun(at)ap.org.
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