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Bradley was considered by many to be the leading contender, though former Cardinals coach Ken Whisenhunt and former Ravens coach Brian Billick were in the mix.

That all changed when Kelly had a change of heart.

Kelly built Oregon into a national powerhouse in a short time. The Ducks went to four straight BCS bowl games _ including a bid for the national championship against Auburn two seasons ago _ and have won three conference championships.

Kelly originally went to Oregon in 2007 as offensive coordinator under Mike Bellotti. Before that, he was offensive coordinator at New Hampshire, where he started devising the innovative hurry-up offense the Ducks are known for now.

Oregon finished last season 12-1. The team was ranked No. 1 and appeared headed for another shot at the national championship until a 17-14 loss to Stanford Nov. 17.

Ducks athletic director Rob Mullens said Wednesday that Kelly called him at 7:15 a.m. PST to tell him he had changed his mind: “He wasn’t sure if that opportunity would present itself again, so he felt this was the right one at the right time.”

Mullens now faces a coaching search amid recruiting season.

“I’ve turned the page,” Mullens said. “I was surprised when I got the call this morning, but as the leader of this organization, my focus is on moving forward and that’s what we’re doing. I’m laser focused on what’s next, and that’s finding the right fit to lead Oregon football.”

It’s unknown whether the possibility of NCAA sanctions based on Oregon’s use of recruiting services factored into Kelly’s reversal. He indicated in Arizona that he isn’t running from anything.

“We’ve cooperated fully with them,” he said. “If they want to talk to us again, we’ll continue to cooperate fully. I feel confident in the situation.”

Kelly doesn’t have any pro coaching experience, but aspects of his up-tempo offense are already being used by New England and Washington.

The Eagles fired Reid after two forgettable years. A late flurry brought the team to an 8-8 finish last season, but this season, Philadelphia endured an eight-game losing streak, and dropped 11 of its final 12. A 3-1 start soon washed away, and Reid’s 14-year tenure ended not long after. Within a week, Reid was Kansas City’s new coach.

Still, Kelly has tough shoes to fill. Reid won more games than any coach in franchise history and led the Eagles to nine playoff appearances, six division titles, five conference championship games and one Super Bowl berth.

Kelly and the Eagles have the No. 4 overall pick in the draft as well as some talented players on offense who could fit his scheme. Running back LeSean McCoy and receivers DeSean Jackson and Jeremy Maclin seem like ideal matches. Quarterback Nick Foles, however, isn’t.

“I’ve never run the zone read,” Foles said after the season. “I’m more of a dropback guy. I’ve been under center. I’ve been in the gun. If I can adapt, I want to. But I’m not a zone-read quarterback. Some people are gifted with different things. That’s just not one of my skill sets. I can work on the speed in the offseason and get better with that. But I’ve always been a dropback guy in the pocket. I’ve been able to make plays on my feet throwing the ball or running for a first down.”

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