Topic - Steve Martin

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  • "Sponsors have bought into a brand and a club based on success, being at the top of the tree, which brings big exposure," Martin said. "They will hope it's not diluted. Any sponsor now would be slightly apprehensive. ... The issue is not so much having to change manager. The issue will be if they don't play in the Champions League every year. That's where the sponsors get their value."

    Man United's brand strength softens blow of slump →

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