Tim Devaney brings us two great stories today…
Tim writes in today’s Washington Times: Someone forgot to tell appmakers that the economy is flirting with a double-dip recession. Facebook, the world’s most popular social networking website, inspired an “App Economy” that created as many as 235,644 jobs and has spent $15.71 billion in wages and benefits so far this year, according to a study from the University of Maryland’s Robert H. Smith School of Business. It’s one of the few bright spots in an otherwise dreary economy. “Our findings confirm that social media platforms have created a thriving new industry,” said Il-Horn Hann, an associate professor at Maryland who led the study. “As Facebook and other platforms grow, we will continue to see job growth and the ripple effects of these advances in the U.S. Economy.” In the App World, Facebook is competing with the likes of Apple (iPhone) and Google (Android), which both offer smartphone apps. The social network had more than 750 million active users as of July. Each day, they install more than 20 million apps.(more)
and: The Windy City is turning to motorists to drive up revenue. The cash-strapped metropolis plans to raise money by selling corporate ads on vehicle windshield stickers that drivers and passengers will see every time they go for a ride. “This is an opportunity to potentially bring in millions of dollars in new revenue to the city,” City Clerk Susana Mendoza said when she introduced the idea during her campaign earlier this year. “At this time, it’s important to be thinking of new ways to bring in revenue to the city and more ways the city can partner with our corporate community.” Chicago isn’t the first city to get creative with car advertisements. Last summer, California tried, but failed, to introduce electronic license plates that could display advertisements and warn of dangerous road conditions or Amber Alerts. “There are plenty of opportunities, and we think it’s pretty creative,” said Chris Johnson, manager of government relations at the Chicagoland Chamber of Commerce. “Sometimes you have to think outside the box. We appreciate the effort.” (more)
So, there is money to be made if you know where to look. How much have you contributed to the app economy? Are you bothered by cities like Chicago getting creative in finding ways to introduce more advertising into your life? Would it bother you if it happened here?