It’s not unusual for President Obama to tweet out messages in support of his signature health care law, but a photo attached to one online missive is not getting the type of hype the White House had hoped for.
The blogosphere and TV pundits are mocking the picture of a young “hipster”-type man in plaid pajamas and black-frame glasses who, while sipping a warm beverage, looks off camera with a slight grin.
“Wear pajamas. Drink hot chocolate. Talk about getting health insurance,” the ad says.
The photo got prominent play on MSNBC’s “Morning Joe,” eliciting laughter from its panel.
“You are kidding, right?” host Joe Scarborough said.
The White House is trying to get families to spread the word about Obamacare coverage options ahead of the holidays. Relatives will gather around a common table, and key deadlines loom for enrollees who want to select a plan and be covered by the new year.
The Obama administration wants young people — like the man in pajamas, say — to sign up for coverage in state-based exchanges so that healthier people balance out risk pools when sicker consumers with preexisting conditions enter the market, because they cannot be denied.
New Jersey Gov. Chris Christie, a Republican, tweeted out a new version of the ad. It uses the same graphics, only it has a picture of the frank-spoken governor in an apron and regular clothes, working at what appears to be a facility that provides hot meals.
“Get out of your pajamas,” it says. “Put on an Apron, and Get Volunteering.”