The Washington Times - October 12, 2013, 08:22PM

A new app being marketed at the conservative Value Voters summit this weekend will help partisan consumers who want to vote their pocketbook.

The new “2nd Vote” app measures companies’ liberal or conservative ideology by informing consumers of the various political organizations and lobbying groups that a particular company supports through its corporate donations.


“What this can do is give people the ability to utilize their second vote everyday,” said Chris Walker, executive director of the firm which developed the app.

David Black, founder of Aegis Sciences Corp. and husband of Rep. Diane Black, Tennessee Republican, first conceived of the idea for the app at a grocery store. While at the register, Mr. Black agreed to the cashier’s request to donate a dollar to the March of Dimes program. His wife quickly informed him that the organization supported the staunchly liberal organization Planned Parenthood.

“I would never go into a voting box and not know who I’m voting for, … yet we do that all too often when we shop,” said Mr. Walker.

Mr. Black and Mr. Walker believe that conservatives strategically thinking how they spend their money can level the political playing field substantially.

“Conservatives have a tool now through this app to be able to better understand where their money is going when they spend it,” said Mr. Walker.

The device is available as an Apple, Android, Web and Kindle app. And like every good democratic tool, it’s free.