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Colby B. Jubenville — Go Your Own Way

Colby B. Jubenville

Colby B. Jubenville

Colby B. Jubenville, Ph.D., holds an academic appointment at Middle Tennessee State University and is an author, speaker, entrepreneur and inventor. He was raised by two educators who taught him that if you want to take on the world, you marry an educator, become an educator and teach and coach others. Today, he teaches and coaches others how to monetize their knowledge, skill, desire, confidence, likeability, networks and how to ultimately not choose the way of the herd, but to "go their own way." Follow him: @drjubenville on Twitter.

In this April 5,2016 photo, Eisenmann Corp. project manager Joe Schlesinger checks a schematic drawing at the company's headquarters in Crystal Lake, Ill. For some companies that employ a large segment of millennials in McHenry County, they've found that a clearly marked career path, engagement and perks providing the work-life balance many millennial workers are known to desire all can draw them to suburban locations and keep them there. (H. Rick Bamman/Northwest Herald via AP) CHICAGO TRIBUNE OUT, MANDATORY CREDIT

Millennials prefer authenticity

Millennials make up a trillion-dollar demographic, according to a 2014 study by Accenture. Their estimated spending is close to $600 billion, and they possess more than 20 percent of consumer discretionary purchase power.

Alabama quarterback Jalen Hurts (2) warms up before an NCAA college football game against Tennessee as Alabama head coach Nick Saban watches Saturday, Oct. 15, 2016, in Knoxville, Tenn. (AP Photo/Wade Payne)

Mentoring millennials the Nick Saban way

Developing young people is an art and I think Nick Saban, head football coach at the University of Alabama, is one of the best in the country at doing it. His team is undefeated again and again he has a cast of characters that all play a role in his "process."

Diana Downard, 26, a Bernie Sanders supporter who now says she will vote for Hillary Clinton, has drinks with friends at a pub in Denver in this July 6, 2016, file photo. "Millennials have been described as apathetic, but they're absolutely not," says Downard "Millennials have a very nuanced understanding of the political world." (AP Photo/Brennan Linsley) ** FILE **

Millennials in the workplace

I recently spoke on the campus of Florida State University and it hit me. I'm a misplaced millennial. I admire this new generation. I think they are getting the chances that we older generations wanted.

Employees work at their stations at the Target Technology Innovation Center office in San Francisco. At a 21 percent turnover rate last year, millennials were three times more likely than nonmillennials to report changing jobs, and 60 percent said they were currently open to a change in employment, more than 15 points higher than nonmillennials. (Associated Press)

The millennial mindset

A good friend of mine worked in the pharmaceutical sales industry throughout the '80s and '90s. Through those years, he hired hundreds of college graduates to their first real professional jobs. Suddenly these kids used to making $7 an hour waiting tables were making $50K annually.

San Francisco 49ers quarterback Colin Kaepernick greets fans after their 21-31 win against the San Diego Chargers during an NFL preseason football game Thursday, Sept. 1, 2016, in San Diego.  (AP Photo/Denis Poroy)

Colin Kaepernick and millennials

Witnessing 20-something professional athlete Colin Kaepernick divide the country by sitting or taking a knee during the pre-game singing of America's national anthem has made one fact about our society abundantly clear: People fundamentally misunderstand the mindset of millennials.

Democratic presidential candidate Hillary Clinton, left, and Republican presidential candidate Donald Trump in these 2016 file photos. (AP Photo) ** FILE **

Are Hillary Clinton, Donald Trump the best we can do?

The race between Donald Trump and Hillary Clinton is without a doubt one of the most highly dramatized presidential elections to date. Due to each candidate's opposing promises and bold views, our nation has found itself polarized and, ironically, unified by asking is this the best we can do.

Straight outta somewhere

We are all born into families, situations and places not of our choosing, and it's those things that mold who and what we become and the life we live. As powerless as this reality may seem, there is a stark difference between choosing to be shaped by an experience or defined by one.

Winn-Dixie (Photo wikipedia)

COLBY JUBENVILLE: Because of Winn-Dixie (pun intended)

There's a children's novel and movie that tells the story of a girl and her journey with a dog she adopts and names Winn-Dixie, like the grocery chain. The central message of the story is that while there were challenges in her life, when "good" things happened, they happened because of Winn-Dixie.

COLBY JUBENVILLE: Karma: Know what matters

I recently traveled back to my hometown of Mobile, Alabama, to accept the 2015 Distinguished Alumni Award at my high school and as I traveled to Mobile from Murfreesboro, Tennessee, (where I sit on the other side of the desk as a coach and teacher), I asked why me? Why, out of the hundreds (if not thousands) of graduates was I selected?

Whitewater boils all around a kayaker on the Main Payette, July 3, 2014. (AP Photo/Idaho Statesman, Pete Zimowsky)

COLBY JUBENVILLE: When danger lurks

My son, Jack, and I were recently discussing going whitewater rafting. He had seen a family going down some rapids on TV and jumped up with excitement yelling, "Man, that looks awesome." And then he got quiet and followed up with, "But, is it dangerous?"