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Artist Janice Smith, owner of Laughing Spirits Gallery in Old Town, gets ready for this weekend's virtual "Arts Gone Viral" show presented by the Rio Grande Arts and Crafts, Tuesday, Nov. 24, 2020 in Albuquerque, N.M. In New Mexico, government initiatives, community-based outreach and local shops have all stepped up their messaging and marketing to drive business to small, independent retailers in an attempt to support and even save those businesses. (Adolphe Pierre-Louis/The Albuquerque Journal via AP)

Artist Janice Smith, owner of Laughing Spirits Gallery in Old Town, gets ready for this weekend's virtual "Arts Gone Viral" show presented by the Rio Grande Arts and Crafts, Tuesday, Nov. 24, 2020 in Albuquerque, N.M. In New Mexico, government initiatives, community-based outreach and local shops have all stepped up their messaging and marketing to drive business to small, independent retailers in an attempt to support and even save those businesses. (Adolphe Pierre-Louis/The Albuquerque Journal via AP)

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