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Gillette's "We Believe: The Best Men Can Be" is billed as a "short film" that encourages men to contemplate "toxic masculinity," "bullying" and other concerns tied to the #MeToo movement. (Image: YouTube, Gillette video screenshot)

Gillette's "We Believe: The Best Men Can Be" is billed as a "short film" that encourages men to contemplate "toxic masculinity," "bullying" and other concerns tied to the #MeToo movement. (Image: YouTube, Gillette video screenshot)

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