Fuelling Multi-print Segments and Multi-channel Growth Is the Key to Driving Real Revenue with Web-to-print

Print businesses across geographical locations are intent focussed on diversifying and stepping beyond their traditional, single segment speciality. OnPrintShop, the w2p enabler since 2007, has leveraged emerging tech to accommodate multi-segment, multi-channel needs – which fetched it the Pinnacle Technology Awards 2024.

It was in 2018 that a NAPCO and PRINTING United Alliance research predicted the rising trend of diversification in the global print market. And right as predicted, six years down the line we are amid a market where players of all sizes are steadily converging in the favour of print diversification.

OnPrintShop, the web-to-print innovator for 2000+ businesses since 2007, had a far-sighted approach on this booming trend back in the years. Solution upgradation is a deeply embedded policy with this w2p enabler, and the team’s experts take market relevance of their solutions quite seriously. It isn’t difficult to guess that OnPrintShop was among the pioneering names in the print industry that went to great lengths in helping its diverse clientele reap the benefits of this drift.

Advancements for Diversification – The Need

The trend of convergence for diversification made the industry face some severe tech crisis. While print service providers didn’t want to lose the opportunity and had the inclination to adopt three to four additional segments apart from their traditional stream, they faced severe trouble in adapting to the technical shifts that came in the process.

The fresh challenge for print businesses came in the form of order management. The difficulty lay in the process as every different print segment had unique estimation methods, production and designing needs. And print service providers had to integrate multiple online platforms to automate ordering for their end clients. This was because most web-to-print platforms back then specialised in one or a few print segments. And as we would have it, most print service providers were found employing more than three w2p platforms to accommodate multiple segments or sales channels.

In the run for meeting client expectations, print service providers found themselves in the pit as multiple platforms meant multiple frontends built on different tech stacks. End users had to maintain logins for separate storefronts to order print products which hugely impacted user experience and productivity of print service providers.

Developing Multi-platform Centralized Order Mechanism to Support Diversification

OnPrintShop realized the responsibility that came with supporting diversification and anticipated the risks of business expansions. With its continuous solution upgrades, the w2p enabler has built significant capabilities in this direction.

Their newly upgraded solution frictionlessly supports up to 9 most in-demand print segments and 6 sales channels. The single platform efficiency has reduced operational complexities, unlocked overall productivity and enabled best ROI for print service providers as the cost of investing in multiple platforms have been eliminated.

Besides, the centralized order management offered by OnPrintShop has bestowed print service providers with enough flexibility to accommodate orders of all sizes at a go – from SMEs, corporates to multimillion dollar accounts with large number of franchises with single sign-ons, punchouts and pre-integrations.

Over 2000 businesses are now experiencing the seamless of eliminating inefficiencies of isolated and manual systems. With order management across several sales channels simultaneously, product optimization, pricing, marketing content management, businesses aren’t just saving time and efforts, but reducing administrative overheads as well.

This optimization has led to a bigger outcome – a solid boost in both CX and EX. Centralized platform management across print segments and sales channels have unlocked consistent experience for end users across multiple platforms. While operational efficiencies have multiplied as in-house teams now have to learn, master and manage a single platform. The need for manual intervention has reduced with automated invoice and job ticket generation, order updates, shipping labels, and most importantly with communication history made available.

Emerging as the Best Sales Enablement Software at Pinnacle

The Pinnacle Awards by PRINTING United Alliance acknowledged OnPrintShop’s solution excellence and supremacy in simplifying web to print. Bestowing the Pinnacle Technology Award 2024 across 160 entries over 58 categories, the jury named OnPrintShop as the best sales enablement software.

As the go-to-pro solution for print service providers, print packaging providers, resellers, trade printers, print franchises, marketing agencies etc. OnPrintShop drives strategic automation, streamlines print production, amplifies sales channels and offers customizations across a diverse range of high-profit segments. 

Carefully dissected and evaluated by a discerning jury, OnPrintShop’s web-to-print innovations have been found to consistently meeting market needs and client expectations, driving its users towards optimized operations, driving seamless digital experiences for end clients and raking in real revenue.

Personalization in print has always been one of the most high-grossing and realistic demands. The Pinnacle technology Award has acknowledged the web to print enabler’s tech supremacy in enabling print personalization along with features like B2B and B2C storefronts, configurable online designer, end-to-end order management, print estimators, 300+ ready-to-use integrations like leading MIS, workflow automation, CRMs, accounting software, payment and shipping gateways, web-to-print with vendor API.

Final Thoughts

Diversification of print service providers into multiple print segments isn’t a trend any longer. It’s a strategic move for print businesses if they want to stay in the game, optimize print operations and drive impactful end user journeys. And for that, they need to address the constantly evolving challenges of the print industry.

New-age users seek a start-to-finish experience from print service providers for their multi-segment needs. And for levelling up to that expectation, print service providers need more nimble operations along with easily integrable web-to-print tech – exactly what OnPrintShop has been delivering since 2007. From market-relevant updates to extreme solution security and effectiveness in leveraging tech for bringing out the best value of web-to-print – the Pinnacle Technology Award testifies OnPrintShop’s well-rounded tech supremacy.