Why Unified - The #1 Dropshipping Platform Challenges eCommerce Suppliers Worldwide

Online entrepreneurship has become a viable option for many people in this modern era. The flexibility and conveniences that come with online entrepreneurship are unmatched. However, entrepreneurs have experienced pain in buying and selling goods online. Some of these include the oversaturation of low-quality goods from unrecognized brands and lagging ship times. Entrepreneurs eager to enter the dropshipping game feel compelled to use AliExpress or Alibaba to supply their storefronts, resulting in lagged shipping timelines, low-quality products, a high customer return rate, and poor reviews. Why Unified is a dropshipping platform that offers solutions to most of the challenges entrepreneurs face in their eCommerce journey.

Robert Nikic is the founder and CEO of Why Unified dropshipping platform. He migrated to the US from Yugoslavia due to the Balkan War in 1996. Robert started as a self-taught entrepreneur, building websites in his bedroom. He developed disruptive processes and technologies in the dropshipping space that changed the scope of online retail for entrepreneurs worldwide. In 2011, Robert founded Why Unified, a marketing Platform-as-a-Service (PaaS), to give eCommerce entrepreneurs access to all the tools and talent needed to succeed in one simple, easy-to-use platform.

In 2018, Robert released Why Unified platform to entrepreneurs worldwide. It was designed to be effective, intuitive, and practical for clients with varying budgets. Due to their longstanding relationships with major suppliers, Why Unified users can sell current, brand-name products like Crest, Starbucks, and Airborne with margins at around 90%-200%, beating retail store margins like that of Walmart. Additionally, it provides sellers with a complete dropshipping marketing solution, including a professional storefront, logo, branding, product photography, order fulfillment, customer service, and payment integration.

In 2021, the Why Unified platform served more than 15,000 dropshippers and helped them generate a combined $300 million in revenue. Robert could not achieve all this on his own. To scale Why Unified to where it is today, he gathered a team of more than 30 designers, developers, marketing professionals, and eCommerce specialists with a solid background in technology and sales. Together with the team, they now serve more than 20,000 dropshippers worldwide.

Why Unified team’s mission is to change how US eCommerce sellers source products, affording Americans with quality, domestic drop ship products, and top-notch marketing. They achieve this by running ads for your dropshipping store, helping you reach ready shoppers. Also, they help you with smart sales funnels that promote repeat orders with up-selling, down-selling, and cross-selling. Branding is also essential in a business. Why Unified helps you switch to selling brand name products, helping your business grow quickly.

As dropshipping experts, Why Unified has excelled in helping you to start dropshipping. They give you real-time reporting on the performance of your dropshipping, and under their marketing platform, they include all the dropshipping tools and software required in your eCommerce business. Also, they give you access to your account manager, who oversees your dropshipping process and keeps you up-to-date.

The biggest hurdle Why Unified faced was solving logistical challenges when they introduced 2-day shipping. However, they overcame this by establishing key partnerships to introduce brand-name products at wholesale cost and adapting to new logistical methods that eased the process.

Why Unified aspires to continue leading as the best dropshipping experts in the US and creating a bigger impact in eCommerce by serving more dropshippers. In the future, they aim to introduce faster shipping times with the same delivery and also expand their product line.