Bologna died in the Los Angeles area after a three-year battle with pancreatic cancer, his manager Matt Sherman told The Associated Press.
"There are plenty of niche dating sites, but they struck me as a bit too niche," said the co-founder, Matt Sherman. "They seem to orient themselves over one particular interest or type of person - athletics, religion. Our attitude is that books can be about anything. They're a means to an end to get the conversation going."