I wrote today about the White House effort to create a “higher platform” for President Obama in the last week or so.
This platform has at least three goals:
1. Promote the president’s budget plan and create political pressure and momentum in its favor.
2. Reassure the American people about the president’s capabilities and plans as economic uncertainty and crisis continues to undermine confidence and create fear.
3. Expand his political constituency, along with the Democratic party’s.
The president’s appearance today on Univision, reported by Variety Magazine, is an example of this. It obviously helps him reach out to the Latino vote, but it also meets the needs of objectives one and two among Hispanics.
Here’s the top to my story in today’s paper:
The Obama technological and organizational dynamo, hobbled in its early White House days by old computers and e-mail systems that didn’t work, is beginning to hit its stride.
Thursday’s “virtual town hall,” where President Obama will discuss the economy with regular Americans at the White House and field questions submitted online and through YouTube, is just one part of a multilayered, tech-savvy effort to create support for his ambitious agenda at the grass-roots level.
“Lately, we’ve been more aggressive in seeking out opportunities to deliver the president’s message to a large number of Americans,” said deputy White House press secretary Josh Earnest, who said the goal has been to create a “higher platform” for Mr. Obama as the budget fight heats up.
— Jon Ward, White House reporter, The Washington Times
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