I figured I’d take the time to blog in between checks of the latest weather forecast for the Washington area. They’re talking about at least a foot now, and my media sources suggest that TV meteorologists think it could be as high as two feet but aren’t comfortable throwing such an alarming number out there just yet.
Big snowstorm right before a holiday week doesn’t make for the most productive of days, but here are a few items of interest in the sports business world.
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Nothing really new on the Tiger Woods sponsorship front, but don’t be surprised if a company or two drops Tiger during the next week or so. If you make an announcement late in the day during the week of Christmas, it will get lost in the shuffle. There’s a reason Accenture announced it was dropping Woods on Sunday.
UPDATE: Watchmaker Tag Heuer said Friday it will dial back its involvement with Woods as he takes a break from golf. This is similar to what Gillette said it would do. Neither company is abandoning Woods, but they have decided it doesn’t make sense to keep pumping out Tiger-related ads when he’s made a decision to be out of the public view for a while.
It is worth mentioning that Tiger is reportedly checking into some sort of clinic in Arizona that specializes in sex addiction. Not to diminish the seriousness of such an addiction, but any PR expert will tell you that it’s easier to convince people to look past your transgressions if they believe you have an affliction that is beyond your control.
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Firestone Friday announced that will be the “official tire” of Major League Baseball, and will sponsor the league’s All-Star Game balloting.It’s the largest sports sponsorship for Firestone outside its motorsports deals.
The company previously had a strong ad presence on Fox’s baseball coverage and in print ad inserts in programs for the All-Star Game and postseason.
Sister company Bridgestone, of course, is the presenting sponsor of the NHL’s Winter Classic.
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This news from NASCAR caught my attention. The racing body has reached a deal with Morgan RV Resorts and Silver Companies to create “NASCAR RV Resorts,” a series of 13 NASCAR-branded camping sites to be located in eight states. Among the sites will be the Endless Caverns and RV Resort in New Market, Va. From the release:
“These locations will be rebranded and include activities providing the camper a full NASCAR experience away from the track such as tailgate events, televised race coverage on jumbo screens through NASCAR Media Group and DirecTV, including exclusive content from the race weekend only available at a NASCAR RV Resort. Additionally, campers will enjoy games, activities and retail opportunities with NASCAR themes every weekend, all season long.”
