Yes, more can be expected from Intuit’s Quicken Essentials for Mac, a spokeswoman said. After the deadline for the March 3 “On Computers” column in which I — among other media critics — noted a lack of robustness in the new product, I heard from Martha Shaughnessy of AtomicPR, which represents the Quicken product line as well as Aaron Patzer, the Mint.com whiz who now heads Quicken for Intuit:
“The decision in November after acquisition was to get the best possible product out the door, serving the broadest list of needs,” Ms. Shaughnessy wrote. “Everyday functionality and ease-of-use was the key focus, vs. the one-time direct export. The Essentials product is a brand new [item], upon which more robust features like tax export or deeper investment functionality are expected to be built in future releases. Mint.com has its first tax integration this year, and I know Aaron’s very keen on adding to the benefits for consumers of both the personal finance products and tax products.”
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I’m still not willing to say the new Mac program is an “essential” buy, despite its very good features and great integration with a reported 12,000 different financial institutions, something I found lacking in rivals iBank and iFinance. However, I am even more optimistic, and other users may be as well.
