The social networking site Facebook reached one trillion page views, according to Google’s double click ad planner. Facebook is ranked number one as the most visited site on the web followed by youtube, yahoo, and live.com.
The data also shows that Facebook receive 870 million unique visitors in June. According to readwrite.com, this figure “exceeds the number of registered users the site has by about 120 million.”
However, Mashable.com is reporting that Facebook’s influence is declining:
Researcher Global Web Index compared Facebook usage in July 2009 to June 2011 and found that several Facebook activities, like virtual gifting, are on the decline. Such gifting fell 12.9% in the U.S. and 7.5% worldwide over that period.
Other activities that seem to be falling out of favor include messaging to friends (down 14.8% in the U.S. and 7.4% worldwide), joining a group (12.8%, 6.5%), searching for new contacts (12.7%, 4.5%), installing an app (10.4%, 3.1%) and instant messaging (7.5%, 1.5%). Those activities are not only falling faster in the U.S. than elsewhere, but are declining even more among under-30 college-educated users in the U.S. The report found only one significant increase in Facebook activity: uploading videos, which was up 5% in the U.S. and 7.6% worldwide.
Facebook dismissed the above study telling Mashable.com, “In general, I would say that we do see from time to time, stories about Facebook losing engagement in one region or another. Often, these conclusions are incorrect, either because of the limited nature of the studies or because of seasonal factors (such as the fact that less people are using the Internet in the summer).”