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Cameron French, from White Pine Touring, wears an Ascent 40 AVABAG avalanche backpack on Dec. 18, 2020, in Park City, Utah. With another ski season getting underway, avalanche forecasters and search-and-rescue groups are concerned that large numbers of skiers and snowboarders will again turn to the backcountry to avoid crowds and reservation systems at resorts. The increased interest in the backcountry has been a lifeline for the outdoor retail industry amid the pandemic, but it has also renewed a push among gear manufacturers and stores to sell responsibly. (AP Photo/Rick Bowmer)

Cameron French, from White Pine Touring, wears an Ascent 40 AVABAG avalanche backpack on Dec. 18, 2020, in Park City, Utah. With another ski season getting underway, avalanche forecasters and search-and-rescue groups are concerned that large numbers of skiers and snowboarders will again turn to the backcountry to avoid crowds and reservation systems at resorts. The increased interest in the backcountry has been a lifeline for the outdoor retail industry amid the pandemic, but it has also renewed a push among gear manufacturers and stores to sell responsibly. (AP Photo/Rick Bowmer)

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