Black Friday officially kicks off on Amazon Nov. 19, but a wide mix of early deals in Toys & Games is already live. Here are 15 standouts spanning action figures, games, dolls, plush and more — all currently under $30 and flagged as Early Black Friday Deals.
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Action figures and collectibles
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1. Transformers Heroic Optimus Prime Action Figure (11-inch)
$19.49 (Typical: $27.90, 30% off)
This Amazon-exclusive, 11-inch figure from the Transformers Cyber Commander Series converts from robot to Optimus Prime’s signature red-and-blue truck in six steps, a simple enough change for kids to handle on their own. It’s recommended for ages 6 and up, and other figures in the series are sold separately for kids who want to stage Autobot vs. Decepticon battles.
2. TERRA by Battat RC Snake: Emerald Tree Boa
$15.99 (List: $19.99, 20% off)
A fun change of pace from typical RC cars, this remote-control snake moves forward, back, left and right in an S-shaped slither. It features green snakeskin detailing modeled on the real emerald tree boa and LED eyes that light up. The set includes the snake, a remote and five AAA batteries. It’s recommended for ages 6 and up. One caveat: the listing says it isn’t suitable for carpet or outdoor play.
3. Masters of the Universe Chronicles 2026 Movie Battle Cat
$14.99 (List: $44.99, 67% off)
The steepest discount on this list, this 6.5-inch-scale collectible of He-Man’s steed is modeled on the 2026 live-action Masters of the Universe movie. Details include glass eyes, a jaw that poses, a removable saddle and head armor, and a wide range of articulation. At Chronicles scale, it can also carry the line’s human figures on its back. A window box allows display in or out of the package. It’s recommended for ages 6 and up.
4. My Little Pony Rainbow Celebration 6-Pony Figure Set
$17.99 (Typical: $33.92, 47% off)
This collection pack brings together six ponies from three generations of the franchise, including Sunny Starscout, Izzy Moonbow, Twilight Sparkle, Pinkie Pie and Rainbow Dash. Each figure stands 5.5 inches tall with posable arms and legs and a soft mane and tail. The displayable packaging makes it a solid value pick for collectors and new fans alike, ages 3 and up.
Board games and card games
5. Clue Board Game (Reimagined Edition)
$12.99 (List: $24.99, 48% off)
This updated take on the classic mystery game asks players to figure out who killed Boddy Black, where in the mansion it happened and with which weapon. Each of the six suspects comes with a reimagined backstory, and the set includes gold-plated zinc weapon tokens, sculpted character movers and Clue cards that help speed up the sleuthing. It’s built for 2-6 players, ages 8 and up.
6. Hasbro Gaming Don’t Spill the Beans
$10.99 (List: $12.99, 15% off)
In this two-player balancing game, kids take turns placing beans in a wobbly plastic jar — and whoever tips it has to take the spilled beans. The first player to get rid of all their beans wins. No reading is required, and the set includes more than 60 colorful beans plus labels to give the jar a funny face. It’s designed for preschoolers ages 3 and up.
7. Mattel Games UNO Teams Card Game
$7.99 (Typical: $11.47, 30% off)
This version keeps classic UNO play but splits players into teams of two. Special cards like Wild Team Play and Wild Team Draw 4 help partners win together, “pass” cards let players hand a card to a teammate, and when one partner goes out, they take half of the other’s hand and keep playing. It’s for 2-10 players, ages 7 and up.
Dolls and plush
8. Barbie Chelsea Toy Dollhouse and House Accessories
$26.99 (Typical: $38.99, 31% off)
This pop-up dollhouse unfolds from about 8.5 by 9.3 inches to more than 17 by 13 inches, revealing five-plus play areas including a living room, bedroom, kitchen with an opening oven, bathroom and slide. The 15-plus-piece set includes a Chelsea doll, her pet pup, furniture and small accessories such as plates, forks and a toothbrush.
9. Melissa & Doug Mine to Love Jenna 12-Inch Baby Doll
$18.49 (List: $35.99, 49% off)
Jenna has moving eyes, limbs that wipe clean and a feature that lets her “suck” her thumb or a pacifier. She arrives in a romper and matching cap that both come off, so kids can dress, feed and care for her as part of pretend play. The listing recommends it for ages 18 months and up.
10. Squishmallows Original Holiday Micromallows Plush Bouquet
$12.99 (List: $19.99, 35% off)
This festive bouquet holds three detachable 2.5-inch Micromallows — Laurel the Christmas Tree, Zumir the Peppermint Moose and Brooke the Polar Bear — shrunk to the tiniest Squishmallows format so far. It’s easy to stuff in a stocking or give as a small gift, and the minis can be played with or displayed.
Toddler and learning toys
11. Melissa & Doug Disney Minnie Mouse Dress-Up Puzzle (18 Pieces)
$8.99 (List: $13.99, 36% off)
Eighteen wooden pieces let kids swap outfits, bows and accessories on Minnie Mouse, using a scene printed inside the lid of the wooden box that stores the set — handy for travel, too. The puzzle helps build sorting, matching and fine motor skills and is aimed at kids ages 3 to 5.
12. VTech Learn & Discover Pretty Party Playset
$19.99 (List: $23.99, 17% off)
This electronic tea-party set comes with a pretend lemonade pitcher, cups and play desserts, and pieces light up and respond when kids set them in place. It plays more than 70 songs, melodies, sounds and phrases, including six sing-along songs, while teaching shapes and colors. It’s intended for ages 6 months to 3 years, and the two AA batteries are included.
13. Melissa & Doug Animal Bowling Friends (7-Piece Soft Plastic Set)
$21.99 (List: $35.99, 39% off)
Six soft, animal-shaped pins with weighted bases stand up steadily for toddlers, and the set also includes a 4-inch ball and a zippered case for taking it on the go. It’s an active-play pick that helps kids work on balance and hand-eye coordination, recommended for ages 2 to 4.
Arts and crafts
14. Crayola Bluey Color Wonder Magic Light Brush
$20.99 (Typical: $27.97, 25% off)
Crayola’s Color Wonder paints go on clear and appear only on the matching Color Wonder paper, so they won’t mark skin, clothing or walls — a good fit for little ones who aren’t ready for real paint. This Bluey-themed set includes a Magic Light Brush that glows to signal which color is loaded, six Color Wonder paints and 18 sheets of Bluey Color Wonder paper. It’s labeled nontoxic and recommended for ages 3 and up.
15. Play-Doh Barbie Ruffles and Bows Set
$7.99 (List: $19.99, 60% off)
Kids design Play-Doh “fashions” for an included 11.5-inch Barbie doll with a pre-made patterned dough sheet that looks like fabric, a ruffle-maker tool with two attachments, a hair mold for an updo, three cans of Play-Doh and nine fashion accessories. It’s recommended for ages 5 and up. Note: Play-Doh compound contains wheat.
Of course, these are just a sample of deals to be had ahead of Black Friday 2026. Look for items that show a red “Early Black Friday Deal” label near the price.
For a look at other retailers’ plans, we’re compiling a running list of Black Friday Sales across major brands.
Prices and discounts reflect Amazon’s listings at the time of writing and may change at any point. As an Amazon Associate, The Washington Times earns from qualifying purchases.
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