Amazon’s Black Friday Week sale starts Thursday, Nov. 19, at 12:01 a.m. PST and runs through Cyber Monday, Nov. 30, the company announced Nov. 10. That is 12 days of deals, with new themed deal drops every day and, for the first time, twice-daily drops of Amazon’s steepest discounts on Black Friday and Cyber Monday.
Shoppers do not have to wait. Amazon’s Black Friday page is already live with early Black Friday deals, including up to 65% off Amazon devices, up to 50% off its outlet, up to 40% off toys and up to 30% off home and kitchen items. Below is everything Amazon has announced, the deals worth knowing about now and answers to the questions shoppers ask most.
Note: This page contains affiliate marketing links to retailers mentioned in which The Washington Times may earn a commission if a purchase is made.
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Contents
- Key dates for Amazon Black Friday 2026
- What’s new this year
- Early Black Friday deals live now: devices, smart home, tech, kitchen and home, toys, holiday decor, under $25
- How to shop Amazon’s Black Friday sale
- How Amazon compares with other retailers
- Amazon Black Friday 2026 FAQ
Key dates for Amazon Black Friday 2026
- Now: Early Black Friday deals are live on Amazon’s Black Friday page, with prices marked as “Early Black Friday Deal” or “Limited time deal.”
- Thursday, Nov. 19, 12:01 a.m. PST: Black Friday Week begins, with millions of deals across electronics, beauty, fashion, toys and home, according to Amazon.
- Friday, Nov. 27: Black Friday. Today’s Big Deals drop at midnight and again at 8 a.m. PST.
- Monday, Nov. 30: Cyber Monday, the event’s final day, with a second day of twice-daily Today’s Big Deals drops.
Last year’s Black Friday Week ran Nov. 20 through Dec. 1, so this year’s sale starts a day earlier and ends a day earlier.
What’s new this year
Two deal drops a day on the big days. Amazon says its Today’s Big Deals, which it describes as its best discounts of the event, will reach up to 60% off and will drop twice on Black Friday and Cyber Monday, at midnight and 8 a.m. PST, instead of once. Shoppers who miss the overnight batch get a second chance at breakfast.
Daily themes. Each day of the 12-day sale has its own themed deal drop, so the mix of discounted categories changes from one day to the next.
Price-drop alerts. Amazon’s Black Friday page now prompts shoppers to ask Alexa to set price-drop alerts on items they are watching, a way to catch a deal without refreshing the page.
Featured brands. Amazon has named Le Creuset, HP, Google and Stanley among the brands that will have deals during the event.
Early Black Friday deals live now
These prices were on Amazon’s Black Friday page on Nov. 10. Amazon’s deal prices change often, sometimes within hours, so check the listing before you buy. Percentages are Amazon’s, measured against the list or “typical” price it shows.
Amazon devices
Amazon’s own hardware carries the deepest early discounts on the page, with a banner promising up to 65% off devices.
- Ring Battery Doorbell 2K (newest model): $39.99, down from $99.99 (60% off). Early Black Friday Deal.
- Ring Indoor Cam 2K: $24.99, down from a typical $59.99 (58% off). Carries Amazon’s No. 1 bestseller badge.
- Blink Wired Doorbell 2K+ (newest model): $21.99, down from a typical $49.99 (56% off).
- Blink Outdoor 4 wireless smart camera: $23.99, down from $69.99 (66% off). Limited time deal.
- Ring Wired Doorbell 4K Pro (newest model): $149.99, down from $249.99 (40% off). Prime deal marked as selling fast.
Not yet discounted on the page as of Nov. 10: the Fire TV Stick 4K Max (newest model) at $84.99 and the Kindle Paperwhite Signature Edition (32 GB) at $249.99. Amazon has said its newest devices will be up to 35% off during the event, so both are worth watching.
Shop Amazon device deals at Amazon
Tech: headphones, laptops and monitors
- Sony WH-1000XM6 noise-canceling headphones: $378, down from $459.99 (18% off). Limited time deal on Sony’s noise-canceling over-ear headphones.
- Samsung 32-inch Odyssey G5 QHD gaming monitor: $179.99, down from $299.99 (40% off). Limited time deal.
- Dell 15.6-inch FHD laptop with Intel Core 3: $399.99, down from $479.46 (17% off). Early Black Friday Deal.
Kitchen and home
- Shark Pet cordless stick vacuum: $179, down from $299.99 (40% off). Marked as selling fast.
- Cuisinart air fryer toaster oven (French doors): $123.49, down from $199.95 (38% off). Early Black Friday Deal.
- Keurig K-Express single-serve coffee maker: $59.99, down from $88.15 (32% off). Early Black Friday Deal.
- Levoit smart air purifier: $169.96, down from $189.99 (11% off). Marked as selling fast.
- Chefman 1.8-liter electric kettle: $23.51, down from $27.99 (16% off).
Shop kitchen and home deals at Amazon
Toys and games
Amazon is advertising up to 40% off toys ahead of the sale. Early standouts:
- Funko POP! Premium: Pokemon - Pikachu: $13.99, down from $19.99 (33% off). Early Black Friday Deal.
- Barbie Dreamplane playset: $57.49, down from $82.44 (30% off). Early Black Friday Deal.
- Schleich Horse Club 38-piece Horse, Truck and Trailer Playset: $75.99, down from $99.99 (24% off). Early Black Friday Deal.
- Segway Ninebot S2 self-balancing kids’ scooter: $339.99, down from $399.99 (15% off). Early Black Friday Deal.
Holiday decor
- National Tree Company 7.5-foot pre-lit artificial tree: $223.99, down from $679.99 (67% off). Limited time deal.
- Best Choice Products 7.5-foot artificial tree: $189.99, down from $219.99 (14% off).
- Yankee Candle large jar candles (Harvest, Christmas Cookie, Sugared Cinnamon Apple): $14.99 each, down from $19.97 to $24.99 (25% to 40% off).
Shop holiday decor deals at Amazon
How to shop Amazon’s Black Friday sale
- Check the deal label. Amazon marks early offers as “Early Black Friday Deal,” “Limited time deal” or “Deal selling fast.” Timed deals show a countdown, and some end within hours.
- Know the two drop times. On Black Friday and Cyber Monday, Today’s Big Deals arrive at midnight PST (3 a.m. ET) and again at 8 a.m. PST (11 a.m. ET).
- Set price-drop alerts. Amazon’s Black Friday page invites shoppers to ask Alexa to track an item’s price.
- Prime membership. Amazon’s Black Friday FAQ says Prime costs $14.99 a month or $139 a year, with a free 30-day trial for eligible shoppers. Some deals on the page are labeled as Prime deals.
- Compare before you buy. Amazon’s percentages are measured against its own list or “typical” price. The same item may be cheaper at Walmart, Target or Best Buy, all of which run overlapping sales.
How Amazon compares with other retailers
Amazon’s Nov. 19 start lands in the middle of the pack. Walmart’s Early Black Friday Deals begin Nov. 12, and Best Buy’s 10 days of Black Friday doorbusters also start Nov. 19. Walmart’s main Black Friday event runs Nov. 23-29, Target and Home Depot are already running sales, and Kohl’s Black Friday Week starts Nov. 22. Amazon’s sale ends on Cyber Monday, Nov. 30, while Walmart extends Cyber Monday deals to Dec. 2 and Best Buy runs Cyber Week deals through Dec. 6.
For every major retailer’s dates, hours and member perks, see our running list of Black Friday 2026 retailer sales plans.
Amazon Black Friday 2026 FAQ
When does Amazon’s Black Friday sale start?
Black Friday Week starts Thursday, Nov. 19, at 12:01 a.m. PST and runs through Cyber Monday, Nov. 30, according to Amazon’s Nov. 10 announcement. Early Black Friday deals are already live.
How long does Amazon’s Black Friday sale last?
Twelve days, from Nov. 19 through Nov. 30. Last year’s sale also ran 12 days, Nov. 20 through Dec. 1.
What is on sale early?
As of Nov. 10, Amazon’s Black Friday page advertised up to 65% off Amazon devices, up to 50% off its outlet, up to 40% off toys, up to 30% off home and kitchen items and up to 30% off Amazon’s own brands, plus an “Essentials under $25” section.
Do you need Prime for Amazon Black Friday deals?
Amazon has not said the event is limited to Prime members, and most deals on its Black Friday page carry no Prime label. Some are marked as Prime deals. Amazon’s Black Friday FAQ says Prime costs $14.99 a month or $139 a year, with a free 30-day trial for eligible shoppers.
What are Today’s Big Deals?
Amazon’s name for its steepest discounts during the event, up to 60% off. New this year, they will drop twice on both Black Friday and Cyber Monday, at midnight and 8 a.m. PST.
Which brands will have Amazon Black Friday deals?
Amazon has named Le Creuset, HP, Google and Stanley among the featured brands, along with its own Ring, Blink, Fire TV, Kindle and Alexa devices. Early deals already cover Sony, Samsung, Dell, Shark, Cuisinart, Keurig, Barbie, Pokémon and Yankee Candle.
Is Cyber Monday part of Amazon’s Black Friday sale?
Yes. Amazon runs Black Friday Week and Cyber Monday as one event, ending Nov. 30.
Be sure to check back for future updates to this report.
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