Elena Gosse—Celebrated Australian CEO Launches Her Debut Book in New York City

Elena Gosse, CEO of AIS Water in Australia, is set to launch her debut book, Leadership Sh!t Show, this November at NeueHouse Madison Square, a historic and artistic venue in the heart of New York City’s Flatiron District.

The event promises to be a captivating evening filled with energy and inspiration. In the chic and elegant atmosphere of NeueHouse, special guests will gather to celebrate not only the book’s release but also Elena’s incredible journey. Adding to the event’s magic, an exclusive billboard showcasing Leadership Sh!t Show will light up Times Square, bringing a piece of Elena’s story to the iconic New York skyline.

Elena Gosse is not only the CEO of a globally successful water disinfection company, but also a testament to resilience, authenticity, and female empowerment. Born in the Soviet Union, she learned to navigate societal pressures while remaining true to herself—embracing her feminine traits in a world that often asked her to be someone else. Her story, as told in Leadership Sh!t Show, is one of transformation: from Russian-born immigrant to award-winning CEO, leader, and now author.

In this candid and inspiring memoir, Elena shares how she overcame language barriers, societal expectations, and personal challenges to build a thriving company and make a lasting impact in both business and her community. Her journey is a reminder that we all possess the strength to overcome adversity—no matter how impossible it may seem at times.

Honored with the prestigious Queen’s Order of Australia Medal (OAM), Elena has dedicated her life not only to business success but also to advocating for women’s empowerment. Through her leadership, she has shown that embracing vulnerability, humor, and authenticity can be powerful tools in navigating life’s complexities.

Leadership Sh!t Show is filled with personal anecdotes, humor, and hard-earned leadership lessons. The title itself stems from a light-hearted mispronunciation of the word “leadership” due to Elena’s Russian accent. After hearing “leadershit” enough times, she decided to embrace the irony and turn it into a powerful message: leadership, much like life, can often feel like a “sh!t show,” but it’s within that chaos that growth and transformation happen.

The book explores how leaders can “lead their own ship to success,” no matter how turbulent the waters may be. It offers practical tools for leading with self-confidence, courage, and empathy, while also emphasizing the importance of embracing every challenge as an opportunity for growth. Elena’s belief that leadership is a continuous cycle of transformation is at the core of her narrative.

Her humor and vulnerability make Leadership Sh!t Show not only an informative read but also an enjoyable one. Readers are invited to laugh in the face of adversity and find strength in every stumble. As Elena puts it, leadership is about “leading the shift,” continuously evolving, and learning from life’s ups and downs.

Elena’s book launch event will take place at NeueHouse Madison Square on Wednesday, November 6th, at 6:00 PM. For those who can’t attend in person, Leadership Sh!t Show is available for purchase online.