"It was a very difficult decision to make. Year after year, with great enthusiasm, our team has invested itself, body and soul, in order to make a success of this NASCAR weekend at Circuit Gilles Villeneuve," he said. "But under the previous management and our own in 2012, the event remained non profitable, therefore we had to be realistic and conclude that the NASCAR main event on our weekend program doesn't have the kind of appeal that could generate the requested revenues."
We can understand how difficult it could be to modify the Sprint Cup schedule, but we still believe that we deserved higher consideration," Dumontier said. "Especially since we have often been told that the annual Montreal event was very important to NASCAR. We remain convinced that the presence of the Sprint Cup at Circuit Gilles Villeneuve would have brought a much larger crowd, as our track usually generates a spectacular race and with its anticipated success, would have offered a larger recognition at the international level to the series and to NASCAR."