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A Hello Kitty figure welcomes visitors at Sanrio Puroland during her 50th birth anniversary celebrations in Tama, a western suburb of Tokyo, Japan, Friday, Nov. 1, 2024. (AP Photo/Hiro Komae)

At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever

Associated Press

A visitor looks at giant Hello Kitty display at the exhibition "As I change, so does she," marking the 50th anniversary of Hello Kitty at the Tokyo National Museum in Tokyo Wednesday, Oct. 30, 2024. (AP Photo/Shuji Kajiyama)

At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever

By Yuri Kageyama and Lisa Leff - Associated Press