"We have a good sense of what we're doing. We have a pretty good track record, I'll say a great track record, in putting ... an incredibly competitive product on the field for the last 10 years, and I'll stand by that for 2018 and beyond as well," Sternberg said.
"I've had the opportunity to bail on it many times over the years," he said. "I won't say this is a slam dunk, it's certainly not. But I think we can do something that'll at least double our attendance. That's a lot to ask for."