If you live in a swing state, thinking about political ads more than you already have may be the last thing you want to do. But broadcast advertising is the most expensive part of any political campaign, and how candidates use it gives clues about what locations and what demographics they deem important.
The Washington Times has four tools, updated daily, for you to learn more about political groups’ advertising strategies:
• AdWatch: See all latest presidential ad buys and the most-inundated media markets and fact-check political advertisements.
• Totals by campaign and by television show: Is President Obama really running more ads than Mitt Romney? Which candidates are advertising on shows with mainly women or minority viewers?
• The mother lode. This exclusive tool from The Washington Times breaks down advertising buys by show, demographic, network, date and area, providing more insight than any other outlet in the nation.
• A case study in political saturation: See the minute-by-minute advertising schedule of one jam-packed station, WEWS in Cleveland, in the weeks before the election.