The Washington Times - January 15, 2014, 10:20AM

Officials who run the Washington state health exchange under Obamacare are teaming up with a top concert promoter to attract more young, healthy adults into the state’s insurance market.

The exchange, Washington Healthplanfinder, said Wednesday it will work with Live Nation to promote the portal through websites, print and radio advertising and social media.


“By working with Live Nation, we can leverage the affinity and trust that Washington concertgoers, specifically young adults, have for music to bring them information about Washington Healthplanfinder,” said Richard Onizuka, CEO of the Washington Health Benefit Exchange. “In our state, 77,000 individuals ages 18 to 34 have already signed up for health coverage through and we hope to reach even more young adults through these outreach efforts.”

Young adults are a key demographic for President Obama’s health care law, because healthier people need to balance out risk pools when sicker patients with preexisting conditions enter the market, because they can no longer be denied coverage.

Experts say roughly 40 percent of enrollees should be in the 18-34 age group. But nationwide, only a quarter of enrollees so far fall into that category.