The Washington Times - May 29, 2008, 04:45PM

Ah, the intersection of new and old media. What could be more exciting to watch than watching traditional print struggle to reinvent itself and stay relevant? Not much, I dare say.

The nation’s No. 1 brick-and-mortar book seller, Barnes & Noble Inc., recently inked a deal with Zinio LLC to sell digital versions of magazines. Under the deal, visitors to can choose from more than 1,000 titles and order them via both print and digital subscriptions.

San Francisco-based Zinio already powered’s “See Inside” feature, which lets users preview book content by mimicking the page-turning of print publications. Within minutes of purchase, users can view digital subscriptions on their computers, the company says.

Under the deal, shoppers also have access to 12,000 individual back issues.

According to Barnes & Noble, prices of the subscriptions are up to 90 percent of news stand cover prices.

In other Zinio news, the company has updated and added more titles to its magazine reader application for the iPhone and Apple’s iPod Touch. Launched in November, it was the iPhone’s most popular application, according to Zinio.

The recently added titles include: Readers Digest, Elle, Esquire UK, Macworld Spain, Macworld UK, Outside, PC Magazine, Popular Photography and U.S. News & World. Report.


Kara Rowland, technology reporter, The Washington Times